Pride of Britain Pride of Sport
Celebrating people helping people, right across Britain

A different kind of awards ceremony

By TSB reporter
Team GB beside the aeroplane on arrival back in the UK

Unsung heroes mix with sporting royalty at the Mirror's Pride of Sport Awards, in partnership with TSB

The Mirror's Pride of Sport Awards, in partnership with TSB, is an awards ceremony, but with a twist.

Yes, there’s glitz and glamour. And yes, the event is attended by the great and the good from the worlds of entertainment and sport. And, as with many awards events, proceedings even take place at a central London hotel.

However, while other ceremonies are about goals scored, trophies earned or points won, the Pride of Sport Awards go a little deeper. They celebrate the unsung heroes, the people who’ve inspired others, changed lives and helped form and shape communities.

Granted, previous winners include British sporting greats such as England cricket captain Alastair Cook, multiple medal-winning athlete Jo Pavey and former England manager Roy Hodgson, but the awards also celebrate the individuals and initiatives that have made an indelible impression on the people they’ve touched. They could be local sports organisers, someone who came up with an idea to start an initiative, or an athlete who inspired those around them in the face of adversity.

Previous winners include Senrab Football Club, which won Local Team of the Year in 2014. The club helped nurture such talents as Ashley Cole, John Terry, Ledley King, Sol Campbell and many more. There’s also Natasha Coates, who won Disabled Sportsperson of the Year in 2015. Despite being diagnosed with a cell disorder after being repeatedly hospitalised from a string of anaphylactic reactions, Natasha became All-Round British Champion for disability gymnastics with 14 titles to her name.

The awards also raise awareness about sport, and encourage us to become more active on a regular basis.

The Mirror's Pride of Sport Awards in partnership with TSB takes place at London’s Grosvenor Hotel on Wednesday 7 December